sts are extra widespread than ever. In truth, in the USA, podcasts entice greater than 100 million month-to-month listeners (in accordance with demandsage.com). Are you tapping into the ability of the pod to ship vital information in your metropolis or county’s packages, tasks, initiatives and group partnerships? If not, you could miss out on a vital device to achieve your group.
On-demand podcasts are the right device on your group members with busy schedules to tune in and hear at a time and place that works for them. So, whether or not on the run, commuting to the workplace or getting dinner prepared, they’ll simply faucet into very important details about your group.
How are you aware if a podcast is best for you? For town of Agoura Hills, Calif., it began with knowledge gleaned from our strategic communications plan, developed by SAE Communications, a third-party guide. This plan served as a complete evaluation of the effectiveness and effectivity of our present communications practices and supplied a blueprint for town to refine our communication and outreach methods.
Knowledge gathered as a part of the plan confirmed that key communications methods town ought to spend money on had been extra movies and group relations efforts. For instance, we knew that an audio and video podcast format would assist join the group to vital data town wished to share and supplied distinctive alternatives to incorporate a wholesome dose of levity and creativity with every episode.
Making a podcast on your metropolis or county could look like plenty of work and sources, but it surely doesn’t need to be. We’ve compiled a listing of the highest causes your company wants a podcast together with some key concerns to get you began:
High causes your metropolis or county wants a podcast
A further device to achieve your group: It’s essential to create an avenue on your group to simply get data at a time and place that works for them. Lots of our group members commute to work each day and have busy lives crammed with household, associates and actions. Assembly them the place they’re (of their automotive, on the fitness center or cooking dinner) means they’ll join in a approach that’s handy for his or her schedule.
Price efficient: Time and preparation for public conferences and workshops are useful resource heavy. Although there are nonetheless causes that an in-person, digital or hybrid assembly stands out as the solution to go, podcasts provide one other different for reaching your constituents. In our expertise, town hosted quite a few group conferences on key matters and initiatives every year. These conferences took plenty of sources for our workforce to tug collectively, together with growing shows, selling the occasion, staffing for the assembly and extra. Sadly, these conferences would draw only some attendees. Inviting our group to hitch us over the airwaves has opened up a complete new viewers. The place our native conferences would solely have on common 5 to 10 group members attend, our podcasts have a whole bunch of individuals tune in to each the audio and video episodes. The sources and value to achieve extra individuals with the podcast are far lower than we had been placing into conferences.As a contract metropolis with solely 35 staff, we depend on an out of doors contractor, RMG Communications, to work as an extension of our workforce and supply video and audio podcasting companies. Even with our contractor’s help, these podcasts are nonetheless a cheap medium in comparison with conferences and workshops. Many businesses, nevertheless, have gifted, passionate employees concerned with tackling this mission in-house and doing an awesome job.
Fosters group partnerships: Along with sharing data in your metropolis or county, your podcast lets you spotlight related partnerships in your group. For example, we invite company from businesses that assist town, together with representatives from our chamber of commerce, sheriff’s station, water district, college district and the Nationwide Wildlife Federation. These companions are a part of the material of Agoura Hills and supply candid data to our listeners and viewers on present occasions and tasks that have an effect on our metropolis. Not solely will we strengthen {our relationships} with these trusted sources in our group, but additionally, we’re getting common requests from different native businesses who wish to seem on our podcast on account of its rising recognition.
Enhances worker engagement and morale: Podcasts are a wonderful solution to deliver your workforce collectively as a part of the method. You possibly can contain your workforce by helping with podcast visitor suggestions, serving as on-air material specialists and offering cameo appearances in movies. We work to inject humor and popular culture references in our episodes, particularly the video model. Practically each episode features a dynamic intro that highlights the subject. For example, a latest episode with our Metropolis Supervisor Nathan Hamburger included an intro just like the much-loved TV present “The Workplace.” Workers from all departments had been invited tosts are extra widespread than ever. In truth, in the USA, podcasts entice greater than 100 million month-to-month listeners (in accordance with demandsage.com). Are you tapping into the ability of the pod to ship vital information in your metropolis or county’s packages, tasks, initiatives and group partnerships? If not, you could miss out on a vital device to achieve your group.
On-demand podcasts are the right device on your group members with busy schedules to tune in and hear at a time and place that works for them. So, whether or not on the run, commuting to the workplace or getting dinner prepared, they’ll simply faucet into very important details about your group.
How are you aware if a podcast is best for you? For town of Agoura Hills, Calif., it began with knowledge gleaned from our strategic communications plan, developed by SAE Communications, a third-party guide. This plan served as a complete evaluation of the effectiveness and effectivity of our present communications practices and supplied a blueprint for town to refine our communication and outreach methods.
Knowledge gathered as a part of the plan confirmed that key communications methods town ought to spend money on had been extra movies and group relations efforts. For instance, we knew that an audio and video podcast format would assist join the group to vital data town wished to share and supplied distinctive alternatives to incorporate a wholesome dose of levity and creativity with every episode.
Making a podcast on your metropolis or county could look like plenty of work and sources, but it surely doesn’t need to be. We’ve compiled a listing of the highest causes your company wants a podcast together with some key concerns to get you began:
High causes your metropolis or county wants a podcast
A further device to achieve your group: It’s essential to create an avenue on your group to simply get data at a time and place that works for them. Lots of our group members commute to work each day and have busy lives crammed with household, associates and actions. Assembly them the place they’re (of their automotive, on the fitness center or cooking dinner) means they’ll join in a approach that’s handy for his or her schedule.
Price efficient: Time and preparation for public conferences and workshops are useful resource heavy. Although there are nonetheless causes that an in-person, digital or hybrid assembly stands out as the solution to go, podcasts provide one other different for reaching your constituents. In our expertise, town hosted quite a few group conferences on key matters and initiatives every year. These conferences took plenty of sources for our workforce to tug collectively, together with growing shows, selling the occasion, staffing for the assembly and extra. Sadly, these conferences would draw only some attendees. Inviting our group to hitch us over the airwaves has opened up a complete new viewers. The place our native conferences would solely have on common 5 to 10 group members attend, our podcasts have a whole bunch of individuals tune in to each the audio and video episodes. The sources and value to achieve extra individuals with the podcast are far lower than we had been placing into conferences.As a contract metropolis with solely 35 staff, we depend on an out of doors contractor, RMG Communications, to work as an extension of our workforce and supply video and audio podcasting companies. Even with our contractor’s help, these podcasts are nonetheless a cheap medium in comparison with conferences and workshops. Many businesses, nevertheless, have gifted, passionate employees concerned with tackling this mission in-house and doing an awesome job.
Fosters group partnerships: Along with sharing data in your metropolis or county, your podcast lets you spotlight related partnerships in your group. For example, we invite company from businesses that assist town, together with representatives from our chamber of commerce, sheriff’s station, water district, college district and the Nationwide Wildlife Federation. These companions are a part of the material of Agoura Hills and supply candid data to our listeners and viewers on present occasions and tasks that have an effect on our metropolis. Not solely will we strengthen {our relationships} with these trusted sources in our group, but additionally, we’re getting common requests from different native businesses who wish to seem on our podcast on account of its rising recognition.
Enhances worker engagement and morale: Podcasts are a wonderful solution to deliver your workforce collectively as a part of the method. You possibly can contain your workforce by helping with podcast visitor suggestions, serving as on-air material specialists and offering cameo appearances in movies. We work to inject humor and popular culture references in our episodes, particularly the video model. Practically each episode features a dynamic intro that highlights the subject. For example, a latest episode with our Metropolis Supervisor Nathan Hamburger included an intro just like the much-loved TV present “The Workplace.” Workers from all departments had been invited to